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An immersive Exhibition
about the Pirelli archive material
and the "rubber soul".

L'anima di gomma

Client / Curator: Fondazione Pirelli
Art Direction: Leftloft
Executive project: Colletta / CO3
Multimedia project: N!03
Video / motion design: Mara Colombo

This exhibition centres on rubber as a material and relates of its industrial uses and of Pirelli's research and development, through advertising that accompanied changes in Italian society from the beginning of the 20th century to the present day.

The architectural design is conceived as a single video sculpture and the ball bounces in every direction, playing with our perceptions and triggering events that animate the walls, floor and ceilings.

I have collaborated with the studio N!03, on the realization of video and animations for some installations of the exhibition.


Reddot design award - grand prix