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ReAllum "il mattarello"
the innovative rolling pin.

ReAllum by Innovuum
ReAllum® ilMattarello 2016
Video duration: 1' 30''

Client: Innovuum
Project: Mara Colombo
Photography and Shooting: Federico Ambrosi
Sound design: Francesco Zago

ReAllum, il Mattarello, is an innovative rollong pin designed for the processing of any type of dough. It can be heated to soften har doughs or cooled to compact the soft ones.  

I was called by Innovuum, to direct and design a promo video in order to visualize and promote the potential of the product.